A healthy success rate of the business demands a user-friendly website. A website is the root of the online presence of your business. From blogging to sharing white papers, your website allows you to manage it all. In fact, a survey suggests that 84% of customers trust a company based on their customer reviews, which are presented on the business website of every company. Effective strategies such as Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per-Click, Pop Up Ads and Social Media Marketing are implemented as online marketing strategies, especially to promote business websites.